Friendster launches virtual gifts and Friendster gift shop
Friendster has announced the
launch of virtual gifts and the Friendster Gift Shop, which is the first in a
series of forthcoming products utilising the new Friendster Wallet, enabling
over 115 million Friendster users to buy and send gifts to one another.
The gift shop will initially
launch in Malaysia via a "Gifts" button in the header navigation bar
at the top of each web page on Friendster, and will be rolled out within weeks
throughout Southeast Asia and globally.
The Friendster Gift Shop will
support a variety of gifts and will enable the Friendster community to send
gifts to one another, quickly and conveniently, as part of their Friendster
experience. Friendster Gifts will be used to send personal gestures of
kindness, commend others on significant accomplishments, and recognise friends
and family on special days, like birthdays, and just for fun.
A variety of gift themes are
supported and more will be added over time. Currently, users can choose from
virtual birthday gifts, collectible gifts, greeting gifts, premium gifts,
romance gifts, seasonal gifts, thank you gifts and more.
Friendster is launching the gift
shop with hundreds of gifts. Initially, some gifts are free to give using Friendster
Chips, Friendster´s non-monetary, promotional currency. In a few weeks,
Friendster will add Friendster Coins, Friendster´s monetary currency, where one
US dollar equals 1,000 Friendster Coins. Many of the gifts range in price between
200-500 Friendster Coins.
All gifts are accompanied by a
note, allowing the sender to add a personal message to the gift. When gifts are
sent, they arrive wrapped for the recipient, which makes unwrapping the gift
more fun and exciting and reminiscent of the real world experience.
Recipients can choose to display
the gifts they have received on their Friendster profile in their Treasure
Chest module, a new, special section of the Friendster profile page for a user´s
favorite gifts. Additionally, premium gifts will automatically be displayed in
the Treasure Chest for seven days, for all friends and family to see.
"The Friendster Gift Shop
will give our users a number of great new ways to celebrate special occasions
and accomplishments with friends and family on Friendster surrounding events at
school, work, home -- or just to say hello in a fun, unique way," said Ben
Dunn, vice president, Philippines and global head of brand experience at
Before Friendster users can send
gifts, users must create their Wallet by logging into Friendster and clicking
on the Wallet link in the upper right of any page. This is a quick, but
necessary, step for security purposes so that each user can select a second
password called a Wallet Key to keep their Wallet secure.
Friendster will give each user
1,500 free Chips upon creating their wallet. These complimentary 1,500 Chips
will allow each user to send gifts to friends and family while learning to use
the Friendster Gift Shop. After users have spent the free Chips, users can send
more gifts by either earning more Chips through participation in special
promotions, or by buying Coins.
Given the relatively low credit
card penetration in most of Southeast Asia, Friendster enables users to purchase
Friendster Coins via several alternate payment options, especially pre-paid "top-up"
cards which can be purchased at readily-accessible convenience stores such as
7-Eleven throughout Southeast Asia.
Users can buy a physical pre-paid
card at thousands of offline locations with cash, and then enter the unique
code from the card into the Friendster Wallet to receive the money as credit into
his or her account.
Friendster will store account
balances allowing users to purchase gifts, and in the near future, to spend on
online games and other offerings. Coming soon, users will also be able to purchase
pre-paid cards for friends and send coins to others as gifts.
The Friendster Wallet is powered
via a partnership with MOL AccessPortal Berhad (MOL), a leading payments
provider leveraging a network of over 500,000 physical and virtual payment
Published Date : 30 October 2009
Source : Friendster press release