From 3D notebooks for hardcore gamers and 12-hour battery-strength netbooks for fashionistas, to notebooks with USB3 ports — Asus has products to suit users across all segments, with a two-year global warranty standard.
This, according to Asus regional director Southeast Asia Rex Lee, is a priority for the motherboard and notebook manufacturer that is aiming to make available its full range of Asus notebooks and Eee PCs in Malaysia and get a bigger chunk of the market while at it.
“We´re at the number six spot in the market with less than three per cent market share. We are quite confident that we´ll be number five by year-end. We aim to capture one of the top three spots in the market with at least a 14 per cent market share in three years,” said Rex Lee, Asus regional director Southeast Asia.
Asus main game plan is to make its products as widely available throughout the nation through as many resellers as possible. And for that, it has signed on ECS Astar Sdn Bhd as its latest distributor — an addition to the two it already has.
Lee said the partnership allows Asus to leverage on ECS´s reseller base of more than 2,500 to support its expansion plan. The distribution network spans areas from the Klang Valley to Penang, Kuantan, Johor Baru, Kuching and Kota Kinabalu.
Apart from that, Asus is also making sure customers are being well taken care of through its service centre in Kuala Lumpur. "Parallel to our plans for market expansion, we´re also looking at setting up a service centre in Penang this year,” said Lee.
Asus is currently rolling out its latest series of notebooks and Eee PCs — notebook G51J 3D for hardcore gamers, Eee PC 1008P (Karim Rashid series) for on-the-go fashionistas — and what it claims is the first notebook in Malaysia with USB3 ports, the N82.